Back to Work

Edtech SaaS Platform UI/UX

From Rage-Clicks to Smooth Checkout

mitran.design

6 Months (2025)

Role

Product Designer

Timeline

6 Months (2025)

From Rage-Clicks to Smooth Checkout

The Narrative

Checkout friction doesn’t always come from user hesitation — sometimes the interface is the blocker.

The Challenge

Users wanted to complete their purchase — but the interface worked against them. EduKiwi School’s checkout flow stalled users at the final step. How might we redesign checkout to reduce friction and create a predictable, intuitive flow — without replacing legacy components?

The Solution

I reorganized the checkout into a predictable structure with clearer grouping, mandatory fields, and a persistent Summary Rail. Pricing, discounts, and the CTA are always visible, helping users complete their order with confidence.

Visual Execution

Design Gallery

From Rage-Clicks to Smooth Checkout gallery 0From Rage-Clicks to Smooth Checkout gallery 1

Project Outcomes

+15%

Conversion rate

-16%

Drop-off rate

+23%

Engagement

He makes collaboration effortless. Bogdan bridges the gap between design and code perfectly. He made the dev team's life much easier.

Lead Developer

Explore All Case Studies